{
  "brand": "FLYNORTH",
  "version": "1.1",
  "updated": "2026-10-17",
  "scope": "Lifestyle / Aviation Obsession Collection: shirts and caps. Existing aircraft livery palette remains a separate application.",
  "statement": "MADE FOR THOSE WHO LOOK UP.",
  "colors": {
    "brand_navy": {
      "hex": "#001B44",
      "role": "Primary brand anchor; navy garment base; text on cream/khaki"
    },
    "taupe_khaki": {
      "hex": "#A4937B",
      "role": "Secondary identity; cap and lifestyle garment base; warm neutral accent",
      "status": "Digital master selected from supplied cap direction; physical fabric sample pending"
    },
    "cream": {
      "hex": "#F3ECDD",
      "role": "Line art, monochrome logo and print on navy or khaki"
    },
    "white": {
      "hex": "#FFFFFF",
      "role": "Clean background"
    }
  },
  "style": {
    "name": "ONE-LINE AVIATION",
    "rules": [
      "Lower human/activity scene, horizon and flightpath must form a visually continuous line that reaches the aircraft.",
      "Use smooth tangent curves; no sharp V, fork, disconnected vignette, doubled path or arbitrary extra loops.",
      "Keep small lower scenes and generous negative space.",
      "Aircraft outline: realistic slender airliner, coherent swept wings and distinct tail; cream contour, no solid cartoon plane.",
      "Uniform fine line weight with round joins; final minimum printable or embroiderable width must be confirmed on actual sample.",
      "Quotes and logos are separate from illustrative line. Raster concept mockups are not certified single-path vector production files."
    ]
  },
  "logo": {
    "source": "/static/a03/brand-book/flynorth-logo.svg",
    "cream_signature": "/static/flynorth-merch/official-mountain-signature-cream.svg",
    "rules": [
      "Use official mountain and FLYNORTH wordmark; preserve proportions.",
      "Front shirt: small wearer-left chest logo only.",
      "Back shirt: uppercase quote, small centered logo below quote; no hem logo.",
      "Use current v13 logo size (50% of v10) as visual reference, not a manufacturing dimension.",
      "No distortion, substitute icons or server-port branding."
    ]
  },
  "typography": {
    "quotes": "Uppercase condensed aviation lettering",
    "support": "Clean sans serif; generous tracking for short English labels; readable Thai",
    "font_reference": "Barlow Condensed Bold for display; use existing project fonts for UI"
  },
  "applications": {
    "shirt": {
      "base": "brand_navy",
      "print": "cream",
      "main_view": "back",
      "thumbnail": "front",
      "reference": "/static/flynorth-merch/front-back-board-v13-aircraft.png"
    },
    "cap": {
      "base": "taupe_khaki",
      "embroidery": "cream",
      "front": "Aircraft + continuous flightpath",
      "back": "FLYNORTH wordmark",
      "reference": "/static/flynorth-merch/cap-collection-original.png",
      "note": "Cap linework must follow same one-line concept; supplied raster remains a concept reference."
    },
    "technical_101": {
      "style": "Technical Line Art / annotated aircraft; not a continuous one-line illustration",
      "base": "taupe_khaki",
      "print": "cream",
      "front": "Annotated side-view aircraft diagram",
      "back": "Front-view aircraft drawing and FLYNORTH wordmark",
      "reference": "/static/flynorth-merch/technical-101-original.png",
      "scope": "Separate technical series; One-line Lifestyle requirements remain for original 4 quote designs."
    }
  },
  "approval_check": [
    "Read this master before designing.",
    "Choose navy or taupe/khaki base and cream linework.",
    "Trace the illustration visually from lower scene through smooth turn to aircraft: no disconnected segments.",
    "Check logo location, scale and official shape.",
    "Check realistic aircraft proportions, clear quote and negative space.",
    "Keep front/back garment views consistent.",
    "New directions must update this versioned master rather than silently overwrite established identity."
  ],
  "production_note": "Hex values are digital references. Fabric dye, thread, ink, material, dimensions and price require physical sample approval; no Pantone match claimed."
}